Andy is a hero to his customers, and the brand identity for Andyman had to show this.

The design blends old and new with a retro inspired colourway and shape yet still with a clear and contemporary typeface and structure.

It was important for the display to remain consistently legible across various scales and applications, both digitally and in print. To achieve this, a primary logo with a tagline was created for larger formats, while a secondary version was developed for simpler, more concise use in peripheral contexts.

The new brand personality goes beyond just a logo design, with a playful brand campaign that hones in on the 'local helping hand' tagline with a comic book hero quality - Andyman is here to save the day.

'Andyman' brand concept 

designed by Jovial Media