When you're in the business of looks, lead by example.

Inspired by the iconic typography of the Snellen eye chart, the logo for Vision Eyewear is a treat for the eyes.

The shape draws your attention, and the type and lines guide the eye in a way that feels both deliberate and intuitive. The deep, muted blue color reinforces that feeling of trust and clarity, with a calm sophistication.

The typography is timeless, clean, and well spaced - precisely tuned to perfection.

The generous use of negative space lets the design breathe, highlighting the brand’s minimalist aesthetic and focus on quality over excess. Envoking premium without being pretentious, approachable yet undeniably confident.

'Vision' brand concept 

designed by Jovial Media